Social media marketers have heard this question before: What’s the ROI of social media?
The best answer is actually a follow-up question: As Gary Vaynerchuk once said, “What’s the ROI of your mother?”
Vaynerchuk’s intention was to highlight that social media is a lot like relationships you have with your family and friends. It’s tough to pinpoint a singular action that your parents committed which directly resulted in you having some sort of personal growth or success. Instead, it’s a series of actions over time that creates that impact.