There are plenty and I’ve tested many. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins.
Here are the top 10 tools that I want you to focus on.
Why should you be using this free tool?
The answer is simple: because you need to understand everything about your target audience and the people visiting your website.
With Google Analytics installed, you can track data within a variety of categories:
For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.
In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.
Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.
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You’ve decided to use your WordPress site and get serious about a content strategy. That’s great, but where do you start?
Assuming you already have an idea for your content marketing strategy, this post is going to go through some tools for WordPress users. Some of these are web apps, some are just tips, and some are WordPress plugins to help you along your content marketing journey. For the WordPress plugins, I have listed only free plugins.
Content is king, and WordPress is king of online content. Are you ready to step up your content marketing game?
Daymond John, star of ABC’s hit show “Shark Tank” and entrepreneur behind the $6 billion urban street-wear brand FUBU, says that while a lot is changing in America right now under President Donald Trump, the challenge should please any real entrepreneur.
I “know there is a lot of uncertainty out there, but to a true entrepreneur, that doesn’t matter. We have always had uncertainty,” John said at the Yahoo Finance All Markets Summit Wednesday.
“That’s what an entrepreneur does. They wake up every single day and they deal with adversity.”
NEW YORK, NY–(Marketwired – Jan 23, 2017) – PR News announced their annual list of Top Women in PR acknowledging the innovation and accomplishments of women who have made bold advancements in managing crises, developing brand messages, protecting and building brand reputations and creating content for digital platforms, for their own organizations or for clients.
The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, and where we’re headed, as we plan for the next 12 months.
Last year, my predictions mostly pointed in the right direction, so again, I’ve decided to get in early and put down a few of my thoughts on where each platform is going, before the upcoming onslaught of ‘looking ahead’ posts.
So here are my 24 predictions for each of the major social platforms in 2017, starting with the big one – Mark Zuckerberg’s ever-expanding giant.
2016 has been another huge year for Facebook. They’ve added 197 million more monthly active users and recently crossed a billion mobile only MAU for the first time. The future of the network – as reiterated by Zuckerberg in their most recent earnings call – is video, with more emphasis to be put on live-streaming and 360 content in particular over the next 12 months. And that will cause a significant shift in the platform – here’s what you can expect.