There are plenty and I’ve tested many. Not only will these put you on a better path for the rest of the year, but they’ll position you for success once the new year begins.
Here are the top 10 tools that I want you to focus on.
Why should you be using this free tool?
The answer is simple: because you need to understand everything about your target audience and the people visiting your website.
With Google Analytics installed, you can track data within a variety of categories:
For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.
In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.
Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.
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