This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective. The Customer Buying Cycle A simple way to […]
Josh Malone, the inventor of Bunch O Balloons, won a $12.3 million judgement against Telebrands’ recently. Josh’s patents were challenged at the Patent Trial and Appeal Board (PTAB) and were found to be invalid. However, the Eastern District of Texas found that the patents were valid and also found Telebrands’ and others had willfully infringed […]
By Gene Quinn & Renee C. Quinn Dec 24, 2017 Christmas 2017 is upon us! Children worldwide will soon be comfortably tucked into their beds as they anxiously await the arrival of Santa Claus (a.k.a. Kris Kingle). This is a great time of the year to be young, or at least young at heart! Several […]
Actress Cobie Smulders Teams Up with Frito-Lay Variety Packs to Inspire Families to “Dreamvent” Together for $250,000 Grand Prize Frito-Lay Partners with STEM-Focused Museums to Offer Free Admission and Help Spark Creativity PLANO, Texas, Dec. 13, 2017 /PRNewswire/ — Families that play together can invent together. Frito-Lay Variety Packs, one of the flagship brands from PepsiCo’s Frito-Lay […]
How to Write a Business Plan Now that you understand why you need a business plan and you’ve spent some time doing your homework gathering the information you need to create one, it’s time to roll up your sleeves and get everything down on paper. The following pages will describe in detail the seven essential […]
Brothers gain success with childhood invention sold in Lehigh Valley Dylan and Logan Fech test out “QB54.” Michael Silva of South Brunswick, NJ and Frank Silva, of Cummings, Georgia, invented “QB54” or “Quarterback 54.” The game, similar to football, is sold at Bed, Bath and Beyond in Bethlehem and Whitehall townships.
November 08, 2016 Andrew Hutchinson The end of the year is fast approaching, which means Christmas jingles, New Year’s resolutions and… prediction posts. And while the ever-shifting social landscape eventually renders many such prognostications invalid, it’s still worth analyzing what might be on the horizon as a means of trying to understand where we’re at, […]