marketing

Dec 2, 2019 Tara Malone You’ve heard all the hype about digital marketing and how it’s so great for your company. But when you try to create a marketing strategy for your business, you have no idea where to begin. It’s true, designing a digital marketing strategy can seem like a daunting task. There are tons of approaches […]

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    https://www.socialmediatoday.com/news/6-social-media-predictions-for-2020-infographic/568994

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This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective. The Customer Buying Cycle A simple way to […]

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In a growing company, juggling side projects and a full-time job is often frowned upon. by Sam Radocchia, Co-Founder at Chronicled // Blockchain // Forbes 30 Under 30 In a growing company, juggling side projects and a full-time job is often frowned upon. Everyone is supposed to be focused on one goal and one goal only […]

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Image credit: Mila Supinskaya Glashchenko/Shutterstock Determining whether your invention will be successful or not is an integral part of being an entrepreneur. Here are three reasons inventors are outsourcing the review process to increase efficiency. When entrepreneurs and companies invent new products or technologies, they are understandably reticent to share their ideas with outsiders. After […]

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When a company copied their invention, Natasha and Fred Ruckel began investigating — and got an inside look into how products are ripped off. On Valentine’s Day in 2015, Natasha Ruckel and her husband, Fred, were sitting in their living room in Gilboa, N.Y. Natasha was improvising on the piano, and Fred was listening while […]

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Read the Fine Print before you sign.   It all sounds so good, and easy. You have spent hours and perhaps years creating your product. You have spent money making prototypes and patents. We know those are not cheap and can take years to get. You see an ad on TV and it sounds great! […]

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By Gene Quinn & Renee C. Quinn Dec 24, 2017 Christmas 2017 is upon us! Children worldwide will soon be comfortably tucked into their beds as they anxiously await the arrival of Santa Claus (a.k.a. Kris Kingle). This is a great time of the year to be young, or at least young at heart! Several […]

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Actress Cobie Smulders Teams Up with Frito-Lay Variety Packs to Inspire Families to “Dreamvent” Together for $250,000 Grand Prize Frito-Lay Partners with STEM-Focused Museums to Offer Free Admission and Help Spark Creativity PLANO, Texas, Dec. 13, 2017 /PRNewswire/ — Families that play together can invent together. Frito-Lay Variety Packs, one of the flagship brands from PepsiCo’s Frito-Lay […]

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By Irwin Stein & Adoram Shemesh November 11, 2017 Once your patent has been awarded you may still need additional capital to turn that patent into a business. Fortunately it is not as difficult to find investors as you may think. Equity crowdfunding is on the path to surpass venture capital as the preferred way for start-ups and […]

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