There is an overwhelming amount of data and programs we are hit with on a daily basis. Social media seems to be so time consuming. How do you do it all? Or do you? The experts say to do one or 2 things really well and learn the rest when you can, if you can’t hire someone to do it for you. It is better to do a few things well and consistently than to do a lot of different things poorly. So if facebook is your thing, commit to it. If twitter or reddit feel better, do that. If you like pictures, use pinterest or instagram. Any of these tools will help you if you use them correctly. There are great youtube videos on how to use them.
As an inventor, we can usually figure out ways to do things but social media is a whole different animal. Doing one thing at a time is crazy. If you have a Twitter account, you can tweet and link it so it shows up on your Facebook pace as well. I know there are ways to link it to other social media but for now, just do that and it will get you twice the exposure.
So find one new thing and use it consistently and you will start to see results. It is not an overnight change but it will help. Keep inventing daily!